Verbatim was commissioned to conduct phone-based interviews with small hotel operators who rely on Online Travel Agents to book most of their rooms. Unable to find any industry reports pertaining to this market, or even any relevant industry news, the client needed a bottom-up, in-depth report on this key market. Verbatim sized the market and […]

With slot revenue waning as the US entered a recession in 2007-2008, manufacturers were forced to get creative in an attempt to gain market share. Luckily for smaller vendors attempting to gain a foothold, technical advances arrived just as the market was preparing to rebound. Casinos saw sharp declines in customers throughout the recession while […]

Whole Foods was once the premier destination for organic and natural items. When traditional grocers such as Kroger began to offer similar products, shoppers no longer had to make multiple stops to stock up on healthy offerings. Large competitors such as Costco, Walmart, and Target, followed suit and expanded their organic offerings. Costco’s sales were […]

Keurig streamlined the coffee brewing process when they came out with their single cup coffee maker and K-Cup pods. SodaStream believed that their home soda maker and cartridges could be the next big thing. By 2010, the SodaStream home soda maker had gained popularity in Europe due to a few main factors: it was cheaper, […]

In 2008, with the economy in a slump, Starbucks found itself in unfamiliar territory, having to close around 1,000 underperforming stores.  Conventional wisdom dictated that budget-conscious consumers would cut back on their pricey daily latte.  Fortunately, unlike Radio Shack, Starbucks sold addictive products and customer traffic was successfully transitioned to other locations. Fast forward to […]