Coffee Wars: Starbucks Survives Recession and McCafé Competition

In 2008, with the economy in a slump, Starbucks found itself in unfamiliar territory, having to close around 1,000 underperforming stores.  Conventional wisdom dictated that budget-conscious consumers would cut back on their pricey daily latte.  Fortunately, unlike Radio Shack, Starbucks sold addictive products and customer traffic was successfully transitioned to other locations. Fast forward to […]

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