Case Studies
I recently realized that every time I walked into a Starbucks or Dunkin’ there were fewer and fewer people waiting in line at the counter. Frequently there would be customers bypassing the line to the mobile order pickup station, grabbing their items and leaving — all before I placed my order at the counter. The […]
We visited several retailers before and after the Black Friday shopping weekend to assess their Toy department assortment. Here are the winners and losers we found… Over the past couple of years, retailers have been jockeying for position in the wake of the Toys “R” Us bankruptcy. The battle is amplified in 2019, as the […]
The federal government introduced new mandates for 2012 to address the lack of interoperability of communications equipment among first responders in different departments, localities and jurisdictions. The FCC designated 10 MHz of the spectrum as part of the national broadband plan for emergency communications. Licenses for other parts of the spectrum were auctioned off to […]
In the years leading up to the 2014 World Cup and the 2016 Summer Olympics, host country Brazil intended to benefit greatly from the worldwide spotlight. By improving infrastructure and showcasing the country’s unique experiences, tourism was expected to increase significantly following the events. However, the leaders of the country overextended and underprepared which led […]
Promising capabilities and a wide variety of customers, from at-home hobbyists to international manufacturers eager to take advantage of new technology, led to the maturation 3D printing into an industry. Over the course of 3 years, Verbatim delivered comprehensive reports based on thousands of interviews and collected time-series data from industrial designers, service bureaus, resellers […]
A client approached Verbatim to evaluate the satisfaction level of former students of The Apollo Group (University of Phoenix) to determine future changes in enrollment rates, and ultimately, revenue and share price. Verbatim interviewed former students on their experiences with the University of Phoenix, focusing on satisfaction with education and whether their post-grad experience had […]
The United Egg Producers (UEP) issued updated guidelines in 2006 directing producers to provide egg laying chickens with 10% more space. In states that were likely to pass legislation based on these guidelines, many farmers had to make a choice; cull their flock or build additional chicken coops. Reducing the size of their flock was […]
As Amazon and other online retailers rapidly gained market share, Auto Parts appeared to be one of the few retail sectors safe from encroachment. DIY customers had preferred brick-and-mortar locations based on quick availability of parts and the expertise of associates with a wide range of product knowledge. Retailers benefitted from the lack of price […]
In response to the recession in 2008, the Recovery Act of 2009 was put in place to provide relief and stimulate spending in the American economy. One focus area of the Recovery Act was the Supplemental Nutrition Assistance Program (SNAP), which gives low-income households direct assistance for food purchases. In 2009, SNAP received a temporary […]
An increase in cyber-attacks over the past several years provided a boon to many network security providers, and FireEye was one of the fastest-growing vendors in the space. However, the high price of their solutions limited their customer base to a small number of enterprise accounts with deep pockets, putting a cap on their growth […]