Why Verbatim

Research Philosophy

Vebatim Advisory Group’s rigorous and disciplined approach to Channel Investigations provides Buy Side analysts with a natural extension of their own research efforts. Clients use Verbatim to investigate a new set of companies, validate assumptions about companies where there may be information gaps, or monitor core holdings.

Firms typically rely on their Associates to make extra phone calls to plug holes in existing research coverage. Due to time constraints and language barriers, it’s not always possible for our clients to secure the information needed, on their own, in time to make informed investment decisions.

Verbatim’s custom and proprietary reports contain field-level intelligence untainted by CEO comments, financial models, or macro market analysis. We answer your specific questions, leveraging our standardized processes, proprietary database and quality controls to deliver the unique insights you need.

Our proven approach to gathering insight from the field - whether it comes from retailers, resellers or other points in the supply chain - relies on a greater volume of interviews than conventional expert-based approaches and greater depth of questioning than conventional survey-based approaches.

Verbatim’s interviews draw on both the qualitative richness of field interviews and the quantitative scope of data-driven analysis. Our detailed reports contain:

  • A summary analysis of our findings
  • Valuable data to populate your research models
  • Context to qualify the respondents
  • Raw interview data

The complement of our analysis, calculations and raw data gives you the same confidence as if you had conducted the interviews and analysis yourself.

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