FireEye Becomes a Fire Sale?

An increase in cyber-attacks over the past several years provided a boon to many network security providers, and FireEye was one of the fastest-growing vendors in the space. However, the high price of their solutions limited their customer base to a small number of enterprise accounts with deep pockets, putting a cap on their growth […]

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The Impact of Designating Retirement Planners as Fiduciaries

In February 2015, the Department of Labor announced its intention to expand its rules and regulations governing all financial advisors who work with retirement plans or provide retirement planning services. The proposed rules would elevate these advisors to the level of a fiduciary, binding them to the highest legal duty to ethically act in their […]

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Athleisure Makes the Fashion World Sweat

In 2012 it was unclear whether athleisure was just a fad or was the beginning of a meteoric rise. As the millennial generation, hyper-focused on health and fitness, began to mix the styles of workout clothes and everyday casual attire, a new category was created. There was a growing demand for apparel that was both […]

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Small European Operators are Loyal to Their Online Travel Agents

Verbatim was commissioned to conduct phone-based interviews with small hotel operators who rely on Online Travel Agents to book most of their rooms. Unable to find any industry reports pertaining to this market, or even any relevant industry news, the client needed a bottom-up, in-depth report on this key market. Verbatim sized the market and […]

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New Vendors Win Big in Casino Rebound

With slot revenue waning as the US entered a recession in 2007-2008, manufacturers were forced to get creative in an attempt to gain market share. Luckily for smaller vendors attempting to gain a foothold, technical advances arrived just as the market was preparing to rebound. Casinos saw sharp declines in customers throughout the recession while […]

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Organic Goes Mainstream

Whole Foods was once the premier destination for organic and natural items. When traditional grocers such as Kroger began to offer similar products, shoppers no longer had to make multiple stops to stock up on healthy offerings. Large competitors such as Costco, Walmart, and Target, followed suit and expanded their organic offerings. Costco’s sales were […]

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Is SodaStream the New K-Cup?

Keurig streamlined the coffee brewing process when they came out with their single cup coffee maker and K-Cup pods. SodaStream believed that their home soda maker and cartridges could be the next big thing. By 2010, the SodaStream home soda maker had gained popularity in Europe due to a few main factors: it was cheaper, […]

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Coffee Wars: Starbucks Survives Recession and McCafé Competition

In 2008, with the economy in a slump, Starbucks found itself in unfamiliar territory, having to close around 1,000 underperforming stores.  Conventional wisdom dictated that budget-conscious consumers would cut back on their pricey daily latte.  Fortunately, unlike Radio Shack, Starbucks sold addictive products and customer traffic was successfully transitioned to other locations. Fast forward to […]

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