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Verbatim Named As A Top Channel Checking Firm

MAYNARD, Mass., Jul 22, 2008 (BUSINESS WIRE) -- Verbatim Advisory Group announced today that Integrity Research has named Verbatim among its three "Top Picks" in a comprehensive study of 23 custom channel checking providers. Integrity advises institutional investors on alternative research, and its study singled out Verbatim for quality and insight. Channel checking is the examination of a supply chain's upstream and downstream trends in order to obtain primary insights about current or future company performance.

Verbatim was the only channel checking provider ranked by Integrity in the top three for both of the following categories:

  • Client Perception of Overall Quality. As explained in the study, Verbatim is a more premium service that focuses on providing in-depth interviews covering higher-level supply chain participants. According to the study, "In Integrity's buy side survey, clients specifically lauded Verbatim for the overall quality of its work."
  • Uniqueness of Insight. This category is intended to gauge a provider's ability to impart these insights from their surveys, which in some cases means a smaller number of respondents, but with substantially more information from each interview.

A survey conducted by Integrity Research with 123 money managers in the first quarter of 2008 was part of the study.

Integrity explains in the 74-page study that "Verbatim has access to the largest team of phone-based interviewers," collectively holding surveys in more than 16 languages in virtually all geographic regions. The study notes that Verbatim's interviewees "have no strings attached to the answers they provide" and are not paid to participate.

"Prior to 2000, there were only a handful of firms focused on providing custom channel research services to the buy side," said Michael Mayhew, Integrity's Chairman and co-author of the study. "Today, there are dozens of firms to choose from, each bringing different expertise and approaches." Integrity released the study to help its clients select the best research firms.

John Strehle, Verbatim's Managing Partner, commented, "We are pleased to see an objective study recognize Verbatim's ability to deliver rich interviews and valuable conclusions. Our staff puts enormous energy into gathering critical information about the channel for each client, using processes that continue to be refined. This study documents the benefits of our approach."

The study is available by contacting Integrity at www.integrity-research.com.

About Integrity Research Associates LLC

Integrity is an information and solutions provider specializing in the investment research industry. Its institutional investor clients use Integrity's services to find new research providers and monitor existing ones. Integrity ResearchSelect(TM) provides confidential, customized searches tailored to investors' requirements. Integrity covers over 1,800 research firms in the U.S., Europe and Asia.

About Verbatim Advisory Group LLC

Verbatim is an independent research provider (IRP) that conducts proprietary in-depth interviews to drive clients' investment decisions. Striving to understand the relative strength of a company's or industry's business ahead of the market, Verbatim holds discussions worldwide with a company's middle management, competitors, suppliers, and business partners. This primary research spans business services, consumer products & services, retail, healthcare, industrials & energy, and technology media & telecommunications. See www.verbatimadvisory.com for more information or call 978-897-4400 or (London) +44 020 8846 2240.

SOURCE: Verbatim Advisory Group